Launched at the end of June 2011, English Attack! has attracted its 100,000th registered user and has opened its 12th regional sales and marketing office.

Thanks to an innovative pedagogical approach combining elements of online entertainment, online social networks, and gamification, English Attack! is attracting an ever-increasing number of the digital native learners of English aged 13 to 35 for which is was designed.

We are seeing excellent word-of-mouth among the target audience, which is contributing to our rapid user growth, both of registered users and of those hundreds of thousands of non-registered users who use the free version of the site, said English Attack! co-founder Paul Maglione. We expect to see this growth accelerate further in the back-to-school season these next few weeks across Europe and parts of Asia.

English Attack! is a global site created to help learners around the world improve their English, and is already available with a user interface in 15 languages. It recently announced the opening of its 12th regional sales and marketing office, in Mexico City, Mexico.

The site attracts learners from all over the world, with users in France, Brasil, Taiwan, Spain, Italy and China taking the top six slots in the sites user statistics. The sites heterogeneous mix of user nationalities contributes to its appeal as a community of learners for whom the only common language is the one they are trying to improve, English.

English Attack! features a combination of video clips, thematic visual dictionaries, and games; a motivational reward-rich ecosystem; and social networking functionalities allowing learners to use what they learn from the site.

Video Boosters are fun, interactive multimedia exercises based on short (one to three-minute) video clips from current movies, hit TV series, news channels and music videos.

Photo Vocabs are visual dictionaries on a wide variety of subjects, with each lexical item featuring an illustration, a definition, use in a sample sentence, and an audio file.

Learners using English Attack! can periodically revisit the language elements absorbed in these learning units via a range of Practice Games, in which game design favoring repetition, replayability and challenge helps the shifting of the learned material into long-term memory.

The sites system of scoring and badges, adapted from the most successful videogame environments, creates additional motivation for learners and replaces the conventional